Digital strategist specializing in concept and business development
Curriculum vitae: Magnus Mellin (In Swedish)
Magnus has long experience from working with media in general and new media in particurlar. He is a highly creative and clever problem solver with focus on result and quality.
Magnus is also a strategist and a visionary person with experience from all steps of a site production.
He has worked in all areas from strategy and concept development to hands-on programming.
He is evidently very capable of translating his broad practical experience into theory.
Key characteristics are: focus, drive, creativity, result focus and great flexibility.
Skills
- Concept and business development
- Web strategy/strategies for social media and digital channels
- Content driven, social web sites with user centered design
A small selection of assignments
Nycomed (1001-)
Digital strategy and global roll out of a new digital communication platform for one of the largest medical companies. Work on site in Denmark, Switzerland and Germany.
118 100 (0810-1001)
Concept- and business development, vision and strategy for the new digital services of 118 100. Demand support, procurement and implementation of a new design, new technical platform and new business approach. Transformation of 118100 from a voice based number information to a complete actor within the area of digital channels.
Vattenfall (0808-0812)
Web strategist and advisor in the areas of usability and availibility at Vattenfall head office.
Talentum Media (0809)
Strategy and advisory work regarding search services for some of Talentum Medias titles.
Dagens Nyheter (0809)
Strategy and help with platform choice regarding search and archiving services for Dagens Nyheter.
SonyEricsson (0806)
Advisory work for Sony Ericsson around platform choice for their social media solution.
Kontakt East/Yellow-pages.ru (0801-0806)
Strategy, concept and business development as well as implementation of yellow-pages.ru in Russia. Magnus worked on site in Russia to help Yellow Pages and Kontakt East Holding with development of the digital business for Russia?s biggest phone catalog site.
Dagens Nyheter (0801)
Participated as expert during the concept phase for DN?s digital customer support.
TV4 Nya Medier: Recept.nu (0706-0712)
On the assignment of the management team of TV4 Magnus delivered Swedens leading food site ? recept.nu. Magnus was responsible for development of the site name as well as implementation of the entire site. Magnus worked as product owner responsible for strategy, concept and the final solution.
TV4 Nya Medier: TV4vädret.se (0701-0706)
Concept and implementations. The site developed into Sweden?s largest weateher site in three week after launch.
TV4 Nya Medier (0610-0612)
Procurement of Polopoly as new content management platform. Implemented the platform for all TV4 New Media?s units in order to execute on the strategies developed.
TV4 Nya Medier (0605-0610)
Strategy for TV4 New Media. Included strategy development, change management and implementation.
Bonnier Dagstidningar (0601-0605)
Strategy work for digital media and a holistic approach for search related services within the Bonnier group.
Dagens Nyheter (0506-0601)
Business and concept development of digital services for Dagens Nyheter. This included strategy and concept for digital payments and development of several archive, search and surveillance services
Other projects
Apart from the above Magnus has worked in projects for: ATG, IKEA, Polarn O. Pyret, SBAB, Polopoly, IDG, Expressen, SF, Bonnier, Coop och Brio.
Quick facts
Name: Magnus Mellin
Born: 1972
Phone: +46 76 623 22 10
Email: magnus | a | mellin.se
Skype: magnusmellin
Snail mail: Katarina Bangata 48, 116 39 Stockholm, SWEDEN
Languages
- Swedish - first language/mother tongue
- English - fluent
Focus areas
- Strategies for social media and media companies, web strategy
- Business development
- Concept development
- Social media product development
- Web site traffic generation
- Digital and social marketing
- Editorial and journalistic development
- Project and program management
- Content development
- Usability and accessability
- User experience
- Web analytics
- Content management
- Editorial environments and processes
- SEO and SCM
Employment history
- 2009— Connecta, KO Enterprise Web
- 2007—2009 XLENT Business Integration
- 2006—2007 TV4 New Media, head of digital development
- 2004—2006 Futurniture, project manager, business and concept developer
- 2001—2004 Expressen Digital Media, head of development and CTO
- 2000—2001 Superfrog AB, digital media startup
- 1998—2000 WM-data, web developer
- 1997—1998 Expressen, journalist
- 1991—1997 Dalarnas Tidningar (Borlänge Tiding and FaluKuriren), journalist
- 1990—1991 Rockument, startup
Education
- 2003 RMI Berghs, visual communication
- 1992 Nya Mediahuset, radio production
Annonser